Hewbie Marketing

Web Design and SEO

An SEO web design allows a search engine to easily navigate the site to analyze the content on the web pages. The search engine crawls the website to look at the structure of the site, and the keywords and metadata, to determine whether or not to index individual pages for specific keywords. Before we go any further, we need to define some key SEO terms to keep in mind.

Index

An index is the database of a search engine. The index stores web pages. If a web page is not found anywhere throughout Google’s index, consider the site invisible to public searches.

Keywords

Keywords should be strategically planned, and technically placed throughout the content. SemRush is a great place to start with keyword research. SemRush has a tool called Key Word Magic Tool. That tool allows the user to do extensive keyword research. Some of the data you get back is very interesting.

  • Traffic Volume
  • Keyword Difficulty Level ( KD% )
  • Cost Per Click ( CPC )
  • SERP ( Featured Snippets )

Keywords are essential for communicating to the search engines. The goal is to have a keyword density between 1-2%. Make sure not to overstuff your web pages. Keyword stuffing is an old school SEO method, which Google penalizes.

Metadata

Metadata is a specific set of data that describes another set of data. In SEO web design, metadata is used to define page titles, & page descriptions,  images, and more.

Are your web design and SEO in line?

Look at the website design as a car. It can look beautiful, and feel very comfy. However, without an engine, it is useless. SEO is the engine that drives your website. Most importantly, the site must also be able to track and analyze web traffic.

SEO web design is critical for driving organic & local traffic. Without SEO, web design can never perform to its highest potential.

Follow these steps to start getting your SEO web design in order…

  • Install Google Analytics & Search Console. These two tools will help you get indexed on Google and analyze your web traffic and sources.
  • Get a Website Audit. Some SEO agencies charge $100 or more for this. Hewbie offers a Free SEO Audit.
  • The key is knowing what the audience for your industry is searching. Try SemRush for keyword research. It is free to start.
  • Next, create web pages based off of the keywords that you have researched.
  • Make sure these web pages are authentic and in a voice that your target audience trusts.
  • Define a call to action that you can track in Google Analytics.
  • Continue to create technical SEO content to attract your target.
  • Track your user journey through the entire website.
  • Analyze the website traffic and make adjustments to improve conversions.

I know this may sound like a lot, but checking off each step makes a difference in your site’s search visibility.