An SEO web design allows a search engine to easily navigate the site to analyze the content on the web pages. The search engine crawls the website to look at the structure of the site, and the keywords and metadata, to determine whether or not to index individual pages for specific keywords. Before we go any further, we need to define some key SEO terms to keep in mind.
An index is the database of a search engine. The index stores web pages. If a web page is not found anywhere throughout Google’s index, consider the site invisible to public searches.
Keywords should be strategically planned, and technically placed throughout the content. SemRush is a great place to start with keyword research. SemRush has a tool called Key Word Magic Tool. That tool allows the user to do extensive keyword research. Some of the data you get back is very interesting.
Keywords are essential for communicating to the search engines. The goal is to have a keyword density between 1-2%. Make sure not to overstuff your web pages. Keyword stuffing is an old school SEO method, which Google penalizes.
Metadata is a specific set of data that describes another set of data. In SEO web design, metadata is used to define page titles, & page descriptions, images, and more.
Look at the website design as a car. It can look beautiful, and feel very comfy. However, without an engine, it is useless. SEO is the engine that drives your website. Most importantly, the site must also be able to track and analyze web traffic.
SEO web design is critical for driving organic & local traffic. Without SEO, web design can never perform to its highest potential.
I know this may sound like a lot, but checking off each step makes a difference in your site’s search visibility.