SEO is still an essential factor in gaining high-quality leads in 2018. SEO plays a role in just about every aspect of content writing. When it comes to a website’s content, these 7 SEO best practices put your site on the road to Google’s first page.
There must be a traffic measuring tool to measure SEO. Google Analytics is a free tool that helps the user better understand how content is performing on their web pages. This tool allows the user to drill down on their pages content and traffic data to help make insightful marketing decisions. The most significant benefit of Google Analytics is the ability to see where the website’s traffic is coming from by integrating Search Console. I like to dive each of my channels to see how my social media and email campaigns are performing. Based off of where the traffic is coming from, I can make tweaks to my email campaigns, social media posts, and landing pages.
Keyword research is so vital for choosing topics for your content that drives traffic. Having a keyword report allows you to see how much searches per month specific keywords and phrases get. This report also tells you the average cost per click for Google Adwords. The keywords you select should align with your website’s content strategy and the target audience.
Every landing page on a website should revolve around a specific focus keyword. This keyword should be in the title of the page and should be throughout the headings and paragraphs of the page. Make sure not to overuse the keyword, because Google penalizes pages for keyword stuffing.
Content is key. Web pages have a hard time performing well on Google if the content is not well thought out. Make sure to keep keywords, links, and metadata in mind when outlining a piece of content. Utilize tools like SemRush and Spyfu to find the right keywords and potential backlinks to help raise your domain’s authority and begin the process to of ranking on Google. Duplicate content and plagiarism on a website is another thing that makes it hard to rank on Google.
Image optimization helps to communicate an image’s description or title to search engines so that the images start to show up on Google for image searches. This SEO best practice is critical for placing copyrights on images and graphics along with reaching a broader audience utilizing organic search.
Make sure all of the elements on the website loads fast and any background images and set to scan progressively. Setting JPEGs to progressive scan tells the browser to load the image through a series of scans instead of all at once. These scans allow the image’s metadata to load faster so that Google can crawl the site more efficiently. Another way to improve a page’s load speed is to make sure all graphic assets are SVG files ( Scalable Vector Graphic)… SVG files are image files that have been broken down into the code to allow the image to automatically scale to the size of the display it is on. SVG allows for the highest resolution and keeps the graphics looking sharp on all screen sizes.
Schema Markup is code that tells Search Engines more detailed information about what the content is. From the user’s perspective, the markup is easy to read and help to increase click-throughs. ( See example below )
Backlinks are links to a website from another domain. This type of link is a popularity signal that shows search engines how other website’s are referring traffic to a particular page. Having good quality backlinks is one of the primary ranking factors for Google. SemRush has a backlink auditing tool that helps see all of your backlinks and scores them based off of their toxicity and domain authority.
Making sure that the website’s internal and external links align with the keywords is by far the most straightforward SEO tactic. When linking to another page, use the keywords of that page as the link text in the referring page’s body. Keywords in links help to tell search engines what the link is about and also helps the link get interested traffic flowing through that link.
There are 3 types of Google Analytics goals, and each one plays a huge role in measuring SEO.
Destination goals are page based goals that are triggered when a website’s visitor reach a specific web page. These goals are for thank you pages or confirmation pages. I like to call it the conversion goal. This destination should be the page the user sees after conversion.
Event goals are triggered when a user takes a specific action on the web page. Good examples are: link clicks, image or object clicks, scroll depth, and submitting a form.
Engagement goals tack how the visitors interact with the web page. Examples of engagement metrics include time spent on the page and the number of page visits.
Conducting routine website audits helps to keep track of your website’s content and links. A web audit reports back any technical SEO errors found on the website. Some of the fixes and reports include Metadata Issues, Page Load Speed, Backlinks, Search Engine Metrics, and more. Hewbie offers a Free Website Audit for anyone interested in finding these errors on their site.
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