Hewbie Marketing

Google My Business optimization is the process of setting up, verifying, and optimizing a Google My Business listing to be found in local searches. Getting a listing on Google My Business is very easy. Most of you reading probably have already created and verified your listings. If you don’t currently have a Google My Business listing, Click Here to Get Started with Google My Business. Make sure to follow all of Google’s instructions when setting up your profile. Once you are all set up, follow the steps below to optimize a Google My Business page.

Verify the Listing by Mail

The only way to move up on the Google Maps local list is verifying your business’s address. We recommend using the postcard method. Google will send you a postcard with a verification code on it. Just go to the URL on the note and enter the verification to verify the listing. If you work from home and hide your address on Google, it will be much harder to rank on the map. If you work from home, I would recommend our clients to use a Co-Working Space to run some mail through. Co-Working places are also a great place to meet clients and potential partners.

Consistent Information

Having inconsistent information listed online in multiple locations will poorly affect your ranking on Google. Make sure that all of your My Business Info is the same as your Facebook, Instagram, Linkedin, or any other listing online. Having consistent information across all of the platforms will show Google how legit and up to date your business is.

Add High-Quality Photos 

Adding photos to a Google listing is essential for Google My Business Optimization. Great images increase the listing’s phone calls, emails, and website clicks. Pictures of how the business operates will show the customer what to expect when dealing with the company. The average user is reading much less than they have been before. So we have to be visually pleasing to get more visitors to take action on our profile. 

Choosing the correct pictures to be placed onto your listings is a small tip that could go a long way. High-quality resolution photos of your workspace, your team, products, and services will enhance the appeal of your Google Listing. Here are Google’s recommendations when choosing photos for your business’s listing.

Customer Reviews

Having reviews of your business on Google is like adding a flare to your listing. Not only will reviews increase the number of clicks that a listing receives, but it adds credibility to a business. Reviews also allow the users to see how you answered negative feedback. Reviews are so important for Google My Business Optimization.  

WARNING:

Do not ask for too many reviews at the same time! Google sees this as potentially fake reviews and may remove some reviews from your listing. 

Add Keywords in the Title of the Listing

This one might be a little tricky, but it is critical. Keywords and keyword phrases are crucial to whether a business shows up on google or not. A keyword is a word that an active user of Google uses to search for what they want. Here are the two types of keyword phrases.

Short-Tail Phrase

A short tail phrase is just one keyword like, “Website.” Short tail phrases are mostly used to create a long-tail phrase.

Long-Tail Phrase

A long-tail phrase is a group of keywords that a user would use to find what they want on Google. An excellent example of a long-tail phrase would be, “Web Design Winston Salem North Carolina.”

I recommend using keyword word planning tools like Moz and SEM Rush. These tools will allow you to see what keywords are ranking high on Google, and what ones you need to be used to optimize your website, social media profiles, and blog. 

Have a Healthy Website

A website is a place where customers, clients, and a business’s potential audience go to see what a company has to offer and what kind of experiences they can expect when doing business with them. Google will crawl the My Business’s website URL, and it is going to look for a few things…

1. Mobile First Web Design

Making sure that your website is mobile friendly is a great way to start when developing a modern site. More people are using their cell phones to do their research on companies than desktops. Having a website that is easy to read and navigate on mobile devices, is crucial for Google My Business Optimization.

2. SEO Errors 

Make sure all technical SEO errors are corrected. An excellent way to find SEO errors is to run a routine website audit. Run a Free Website Audit by Hewbie Marketing.

3. Backlinks

Backlinks are a way that Google can tell if others believe in your products or services. Having high-quality backlinks is a quick way to rank on Google.

4. Page Load Speed

The average attention span for millennials is 3 seconds. If your website is taking longer than that, we recommend optimizing your website’s content for page load speed.

One Step at a Time

Ranking a business on Google takes time, and it is best to take one step at a time. Understand that ranking organically will require trial and error, and patience. Here are 7 Tips for Getting on the first page of Google.

Google can be a business’s best friend and can help people discover you. Taking action today and making these changes to your business’s online listings, profiles, and website will help your business soar to the top, and rank much higher on Google.